NAVIGON GPS Software for Iphone 3G/3GS 3.0 released!

The first serious contender to AT&T navigator has been unleashed in Iphone App Store. The introductory price is $69.99 until August 15 when it will be at $99.99
The initial cost will include updates in later versions as Navigon official website claims.

The Navigon GPS Software has the following features:

* Reality View™ Pro displays photo-realistic 3D views with actual road signs and lane guidance for virtually every highway interchange and exit drivers will encounter.
* Lane Assistant Pro helps drivers prepare to make an upcoming exit or turn by providing a lane map complete with arrows and actual road geometry.
* Speed Assistant with adjustable audio-visual warning.
* Day & Night Mode for map display.
* Direct Access allows navigation to contacts saved in the iPhone’s address book.
* Branded POIs and POIs along the route
* 2D and 3D map view.
* Automatic switch between portrait and landscape format.
* Intelligent address entry.
* Real signpost display.


My favorite part of their design is the Branded POIs. You can easily spot Starbucks or even The McDonalds logo. It beats other software or hardware that only shows a fork and a spoon, which is pretty much useless if you don't know what it is.
The application requires an iPhone 3G or 3GS running iPhone OS 3.0 and can be download at a hefty 1.29 GB.